Digital marketing is the use of online platforms and digital technologies to promote products, services, or brands to a targeted audience. It includes methods like social media marketing, search engine optimization (SEO), email campaigns, online advertising, and content creation. Unlike traditional marketing, digital marketing focuses on data and analytics, allowing businesses to track performance and adjust strategies in real time. This makes it more cost-effective, flexible, and impactful, helping companies reach wider audiences, engage customers directly, and stay competitive in the fast-changing digital world.